A certain beloved frog had it all wrong! (No offense, Kermit!) Being green can, indeed, be easy. Being eco-conscious is an ongoing journey Kalico explores on a daily basis. I am continually trying to discover new ways to run my business in a more environmentally-friendly way and I encourage my clients to do the same.

Being green doesn't neccessarily mean spending green! Kalico can help develop eco-conscious, cost-effective options for businesses at every stage of their greening process—whether it's by simply using recycled, FSC-certified papers with soy inks, or creating long-term, effective planning for your next printed marketing piece.

The bottom line is this: we approach sustainable business practices as an on-going learning process. We try to better our eco-consciousness everyday and we invite you to join us in whatever ways you can.

Here just a few ways Kalico has begun to cultivate our green thumb:
1. We use laptops and cell phones, helping to lower our energy consumption.

2. Most of our meetings are conducted via phone or email, lowering the amount of driving involved for both Kalico and our clients.

3. We only work with digital photography, reducing the amount of chemicals needed for developing film.

4. We send project estimates, comps and revisions via email, to reduce the amount of paper consumption.

5. We use 100% natural light during regular hours, rarely needing to turn on the lights.

6. We're proud to be a home-based business, eliminating a daily commute (unless you count our walk down the hallway).

Have another suggestion on how we can become even greener? Email us your suggestions!